Tag: game marketing
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What Makes Games Go Viral on Social
Few marketing outcomes are more coveted than a game that spreads organically across feeds, chats, and headlines — but virality is the result of deliberate design, creative packaging, and tactical timing rather than pure luck.
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Launch Day Checklist for Web Games
Launch day for a web game is the most visible moment in a long development lifecycle; careful planning converts that stress into predictable outcomes. This guide expands the original checklist with deeper operational, marketing, legal, and post-launch practices so teams can manage risk and maximize player satisfaction.
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Press Kit Template for Indie Games
A concise, well-structured press kit turns an indie game’s assets and story into usable materials for media, streamers, and partners, increasing the chance of clear, timely coverage.
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How to Promote a Web Game on Social
Social promotion for web games requires a practical mix of creative short-form content, platform-native posting, creator partnerships, and disciplined measurement to convert discovery into retained players.